Information for Schools
Many schools face the problem of presenting important information to parents in a way that compels them to read or pay attention. There have been numerous studies to prove that the addition of color, graphics and images to a document or presentation increases interest and retains attention longer. The challenge that schools and businesses alike face is the cost associated with the addition of color or graphics to their documents. These costs are not feasible for most schools or businesses resulting in poorly produced, colorless and scaled back literature that fails to be read.
For the schools this project will upgrade the way news and information is sent out making the message more effective. For suitable advertisers this is a marketing approach that will allow them to reach a targeted audience without having to pay the high distribution costs often associated with typical advertising vehicles such as newspapers (high inserting costs), cable (cost of frequency needed to produce results) or direct mail (high postage cost). As this proposal will later explain in detail the goal is to divide the overall cost of designing and printing the magazine among suitable advertisers with no cost to the schools!
myMagazine Content Specifications
Though your school has control over content, we suggest the following: your publication should be a hybrid of both magazine and newsletter. District pages should be magazine oriented. These pages should focus on things that affect the district as a whole (Character of the month, outstanding staff members, changes in policies etc.) The individual school pages should be newsletter oriented (Short, easy to read bits of information). These pages should be used much like the Thursday folder and typical newsletter content. Use your pages to focus on student achievements, inform parents of upcoming events, fundraisers, opportunities to join the PTO etc.
Text Submissions
It is essential that all text be submitted in the following format:
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•All articles must be submitted as a Microsoft Word document, with TEXT ONLY and no pictures or word art. No Microsoft Publisher documents will be accepted.
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•When uploading, please put the files in the proper folder (folders are labeled specific to your school district).
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•Number of words is limited to 250 per page (to get word count look under tools in your menu bar in Microsoft Word). Use 11pt Myriad pro font or Times new roman
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•The most important information related to articles should be presented first. If submitted copy exceeds the number of words specified for each page, it will be necessary to edit article by cutting the last few sentences until it meets requirements.
Photo Submission
All photos must be submitted in accordance with the following specifications:
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•If photo is accompanied by text, insert a line of text in the Word Document indicating “photo X here,” then name photo the same as the line of text.
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•Label captions for photos.
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•DO NOT EMBED PHOTOS IN WORD DOCUMENT.
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•Only photos taken with a digital camera will be accepted; no phone camera photos can be used. If scanning photos use high resolution setting (300 dpi or higher)
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•Do not put shapes, borders or colors on pictures (unless it is how you want the finished product to look).
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•Do not manipulate photos (do not resize them); leave them raw (unedited).
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•Please remember the more photos you send will limit the amount of text you can have. The Ideal number of photos would be four per page.
If copy is not submitted within the deadline timeframes it cannot be included.
